>Viewbook cover and spreads

>Pre-College Program booklet

>Summer Visit recruitment piece

>BFA Show Announcement postcard

>Annual Report cover and spreads
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Branding | Art Direction | Design | Project Management | Print and Digital Production
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After years of various departments independently producing their own marketing material, I was asked to come in and brand the school. The goal was to develop a consistent look and message and apply it to a wide range of communication vehicles. This included the development of a color system, determination of typography and type families, creation of grid systems, and photo direction. Collaborating with the marketing department, the result is a visual representation of the school's brand: a dynamic, creatively driven institution focused on the future – with a nod to its rich history.
We extended CIA's new branding to the school's many publications, banners and signage, annual reports, recruitment material, forms and stationery, and online applications, among other marketing vehicles.