>Weatherhead Fall Catalog

>Executive Education Programs Guide

>Executive Education Open Enrollment Marketing Catalog Cover and Interior

>Weatherhead Weekend Invitation Cover and Interior

>Employer Recruitment Piece Cover, Interior Spread, and Interior Spread for the International Insert Sister Piece
______
Art Direction | Design | Project Management | Print and Digital Production
______
Collaborating with the Weatherhead marketing group, we developed a number of key marketing pieces which helped distinguish the school while working within Case Western Reserve's new branding guidelines.
Photo art direction became an important part of an overall strategy to present the school with a less sterile personality while introducing color and vibrancy. With this updated and more personable communications approach, the result was a body of work that projected the school as approachable, progressive, and smart.